For more than a year, BTB Sunglasses were test marketed at professional events, trade
shows and retail establishments gaining valuable insight and feedback from the marketplace.
The market message was clear and consistent.
Due to the economic times and the increasing education of the consumer, high priced sunglasses were not selling.
High priced sunglasses retailing between $75.00 to $ 200.00 plummeted and inventory levels of the perceived "High Quality" industry leaders steadily rose in the retail sector.
Understanding this trend, our mission was to introduce a line of sport and recreational sunglasses that provided the following: